How To Create A Logo From Scratch : Where Do I Start

REA Advertising

Creating a logo from scratch can seem daunting, but with the right tools and mindset, anyone can design a logo that perfectly represents their brand. A logo is more than just an image, it is a symbol of your brand identity, and it should reflect your company’s values and goals. Whether you’re a small business owner, a graphic designer, or a creative looking to create a logo for a personal project, this guide will help you understand the steps to creating a logo from scratch.

Step by Step process: How to create a logo

logo designing

  • Research your target audience and competition

Before you start designing your logo, it’s important to have a clear understanding of your target audience and competition. Conducting research will help you identify what your customers are looking for in a logo and what your competitors are doing. You can also use this research to identify the trends and styles that are popular in your industry.


  • Define your brand identity

Your logo should reflect your brand identity, so it’s important to have a clear understanding of what your brand is all about. This includes your company’s mission statement, values, and goals. Take some time to think about what sets your brand apart from others in your industry, and what message you want your logo to convey to your customers.


  • Choose your color palette

The color palette you choose for your logo is just as important as the design itself. Colors can evoke different emotions and reactions, so it’s important to choose colors that reflect your brand’s personality and values. Consider using your company’s existing color palette if you have one, or explore color psychology to find the right colors for your brand.


  • Sketch your ideas

Now that you have a clear understanding of your brand and target audience, it’s time to start sketching your ideas. Don’t worry about making your sketches perfect, the goal is to get your ideas down on paper and explore different options. You can use a pencil and paper or a digital tool like Adobe Illustrator or Sketch to create your sketches.


  • Refine your sketches

Once you have a few sketches that you’re happy with, it’s time to refine them. This is where you can start to add details, refine shapes, and play with typography. Take the time to experiment and try out different design elements to see what works best for your logo.


  • Create a vector version of your logo

A vector logo is a digital version of your logo that can be scaled up or down without losing quality. This is important because you’ll want your logo to look sharp and clear on everything from business cards to billboards. You can create a vector version of your logo using Adobe Illustrator or another vector graphics software.


  • Choose your typography

Typography is an important element of your logo, and it should complement the design and reflect your brand’s personality. Choose a font that is easy to read and matches the style of your logo. You can choose a font from the pre-installed fonts on your computer, or you can use a free font resource like Google Fonts or Adobe Fonts.


  • Finalize your logo

Once you have refined your logo and chosen your typography, it’s time to finalize it. Make sure that your logo is clear, legible, and easy to recognize. You may need to make a few final tweaks to ensure that your logo is perfect.


  • Test your logo

Testing your logo is an important step in the design process. You can test your logo by showing it to friends and family, or by conducting a survey with your target audience. Ask for feedback on what they like and what they don’t like, and use this feedback to make any necessary changes.

In conclusion, creating a logo from scratch can be a fun and challenging task, but with the right tools and resources, it can be a successful project. The first step is to understand your brand, research your competition, and create a mood board to gather inspiration. Then, you can use online logo makers or graphic design software to start designing your logo. Don’t be afraid to experiment and try out different designs until you find the one that best represents your brand. Remember, your logo is an essential part of your brand identity, so take the time to make it memorable and unique. If you need a professional logo without any of these efforts don’t hesitate to check our creative logo designing company in Dubai.